Sierra Leone Academic/Professional

Victor A. Massaquoi is a PHD Fellow in communication studies/policy analysis, with research interests in development communication/social change, political communication, communication law, capacity building, and communication philosophy/media history. Victor uses mixed methods (qualitative and quantitative) for academic inquiry. Victor loves writing, reading, listening to classical/gospel music, watching action, drama and comedy movies, traveling and interacting socially.

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Friday, July 17, 2009

Media & Peace Building in Sierra Leone

Winston Churchill once said “If the human race wishes to have a prolonged and indefinite period of material prosperity, they have only got to behave in a peaceful and helpful way toward one another”. Likewise, Mother Theresa once wrote “If we have no peace, it is because we have forgotten that we belong to each other.” But above all, Mohandas Gandhi once famously said “I object to violence because when it appears to do good, the good is only temporary; the evil it does is permanent.” These are appropriate quotes that are applicable to different contexts in different regions across the globe.
Sierra Leone is now seven years away from its bitter recent history of carnage and gross violations of basic human dignity and free expression. The rebel war was devastating, but now is the time to nurture and sustain the current relatively positive trajectory of peace building and non-violence advocacy. This can be done with massive contribution from the media, civil society and national government policy, with support from international community, which is directly affected by any regional disturbance in sub-Saharan Africa. More to come…

Sunday, April 26, 2009

ON-Going Research On Civil Society

As my six months research and program development gig winds down in Sierra Leone, materials for my second book, coming out in 2010, on civil society and participatory communication strategy, are being assembled to complete the manuscript...Cheers!

Monday, October 20, 2008

My New Assignment With CUSO-VSO (A Canada-based International Development Organization) Kicks Off In Early 2009...Hurray! Bon Voyage To My Students At Capital University!

Thursday, September 18, 2008

Strategic Policy Design

Non-Traditional Approaches To Strategic Policy Design In A Post-Conflict Environment


Non-traditional approaches to strategic policy design in a post-conflict environment is more than warranted in today’s Sierra Leone . Contextually, when a nation-state emerged from years of rebel war, or by some measure, an externally-induced internal political/diamond-driven conflict that massively disrupted the basic functioning of society, to the misery of ordinary Sierra Leoneans, a comprehensive introspective review of ‘business as usual’ is required to determine what we call in basic introductory journalism the five Ws: Who, What, Where, When, Why, and H: How, of the problem, and explore possible strategic policy agenda to prevent similar occurrence in the future, by creating a reasonable socio-economic and political environment with a dynamic bottom-up participation of the masses. Further, the review should be informed by trustworthy qualitative data (physical immersion, interviews…) from primary and secondary sources in Freetown and the rural areas. In February, this year, sources in Freetown told me that the above was done, albeit notably, in a piecemeal and unproductive way. To confirm and clarify collected information, I conducted a study on post-war social policy design, efficiency of governmental policies, the sociology of communication in a post-modern society, and the need for applied participatory communication theory culminated in the necessity for this short commentary, and conclusion thereof. This piece is a combination of issues raised in my forthcoming book (in press, 2009), and an academic article “Critical Social Development Discourse in Sierra Leone ” (in press, Dec. 2008). The intent here is to share with my fellow Sierra Leoneans how a minor socio-economic adjustment, through the borrowing of non-tradition forms of policy development and execution can produce unimaginable positive consequences. Gramsci, a marked political philosopher, once wrote that, [paraphrased] every human being is an intellectual in his or her own right because of his or her daily contribution to society, but not all human beings behave intellectually because of our hegemonic tendencies to stifle information, unwillingness to share or write to confuse. In fact, as Sierra Leoneans, despite our intellect, there is always the tendency to pull him or her down, because of fear, jealousy and unwillingness to share. The above perspectives mirror themselves in our crisis handling, evaluation, and strategic policy design.

Excruciatingly, I have come to the realization that from a strategic policy perspective, post-conflict Sierra Leone is still hemorrhaging—socially, economically, politically, and culturally, even after years of rebel carnage, and notwithstanding the measured gains from 2002 to date. Those gains were designed to restore hope, improve the lives of people, and [de]construct the existing multiple tier and less beneficial social and economic structures of the Sierra Leone society for a more horizontal one, where our people can, at least, begin to harvest the benefit of being a citizen of a country endowed with natural riches; but the riches are becoming intangibles to the optics of the ordinary Sierra Leonean. I know, altering the status quo can be difficult, but not complex, Nelson Mandela once observed; but we can not ‘fiddle while Rome burns’. Interpretively, from personal observations, recent interviews, and rural-urban interactions; and also, from secondary sources, internal government and external non-government reports, it is apparent that there is an intentional maintenance of existing traditional forms of strategic policy design, execution and evaluation, with limited input from those the policies are intended for. For example, over 80% of the rural interviews I conducted in Bo, Kenema and Makeni, only a handful of rural projects where conceived, developed and executed by the rural or urban-rural communities themselves, with assistance from the national government, and in some cases, Non-Governmental Organizations (NGOs). Strategic policy design—the systematic planning construction and execution of action plan, guidelines and procedure to address a social, economic, political or cultural phenomenon requires a fresh perspective in the Sierra Leone locale.

The traditional approaches to policy design, since independence, are yet to produce tangibles, and move the country beyond, in a measured way, from what it was in 1962—post-independence. Other than the relics of the late Sir Milton Margai and Siaka Stevens (irrespective of one’s political views, they did something for the country), rhetorically, what do we have to show for independence—virtually nothing! Despite the struggles came the rebel war, which blighted our country, reversed the meager gains; and sent the country back to the stone age of underdevelopment. What existed then, and even today, is an inefficient, top-down, ‘the people are illiterates’, prescriptive, one-sided, centrally controlled, ‘expert knows it all’, averse to change attitude to policy design and execution. We have been chasing shadows for a long time by wanting to be like the West, in all its glory, forgetting the fundamental socio-cultural foundation on which the country was founded. Visiting China , one would instantly notice a vast contrast of postmodernism and pre-modernism in its agro-business, technology, politics, and social structures; the duality of the modern versus the agrarian is evident. The rural areas, even though they receive authority from the central government, yet there is constant consultation, dialogue and participation in policy design and execution.

In sum, the use of participatory communication and integrated social communication and policy planning theoretical perspective may be useful in the convergence and application of government and NGO resources to address post-conflict social, economic and political needs. In her book, Critical Ethnography, Soyini Madison explained the complexities involved in using the principles of critical ethnography to address social issues, but can be done with determination, consultation and interaction with those affected by the social issues. That same complexity belies formulating strategic policies in a country bedeviled by war, and can also be done if the processes and intended outcomes are viewed from a new lens—integrating local voices, not just on paper, creating and maintaining lasting and trustworthy relationships in the rural areas, and making effective use of the academic institutions to craft social and economic policies, and ensuring that the 12 districts in Sierra Leone are represented in the development, design, execution and evaluation of governmental and NGO policies.

The realities of the 21st century have necessitated my conclusions that: (1) the national government should amalgamate its limited allocated resources, presently dispersed in the different government departments and ministries, (2) increase rural participation in policy design and implementation, (3) and [re]build, [re] construct and develop affected sectors battered by the waves rebel attacks through alternative policy design methods.

Friday, August 22, 2008

My new academic article:
Massaquoi, V. A. (2008). 'G' globalization and communication:Implication for Africa. The Global Studies Journal. 1(1), 11-18.

Monday, July 28, 2008

Books I am Reading

Ray T. Donahue and Michael H. Prosser, Co-authors (1997). DiplomaticDiscourse: International Conflict at the United Nations. Ablex Publishing Co. .K.S. Sitaram, and Michael H. Prosser, Co-editors (1998).

Civic Discourse:Multiculturalism, Cultural Diversity, and Global Communication. Ablex. Publishing Co.Michael H. Prosser and K.S. Sitaram, Co-editors (1999).

Civic Discourse:Intercultural, International, and Global Media. Ablex Publishing Co..Zhou, Lu Jun, and Michael H. Prosser, Co-editors (2003). Sino-AmericanCompositions on Shared Topics, Henan People’s Press.Steve J. Kulich and Michael H. Prosser, Co-editors (2007).

InterculturalPerspectives on Chinese Communication, Shangha Foreign Language Education Press.

Thursday, June 19, 2008

Media Review in Sierra Leone

Auditing the Sierra Leone Media: A Terse Commentary

By Victor A. Massaquoi, Communication and Social Policy Analyst

Periodically, I am tempted to conduct an ecological scanning of media activities in Sierra Leone and juxtapose my findings with contemporary happenings in other African countries, of which Sierra Leone share common socio-cultural characteristics, for example, The Gambia in the West of Africa, and Zambia in the South. The insinuation or aspersion leveled against the media, in recent oral and written narratives, in Sierra Leone, in relation to perceived, but to some extent, evidential failure to uphold its moral responsibilities and apply basic professional principles requires attention. As a professional with over 20 years of precious experience and accumulation of eclectic knowledge and skills in management, media studies, communication theory/planning and society, it behooves my conscience to attempt to objectively examine the accusation(s) and articulate the role of the media in society with respect to information, education, communication, persuasion and social change. This short and snappy commentary has attempted to examine the current media environment in Sierra Leone, and offer an explanation of the functions of this “noble” entity.

Recently, accusations have been made from many quarters in Sierra Leone, including the rural poor, academics, politicians, students, social commentators and sympathizers, who reside abroad, that the media (its definition has broaden to include new media information and communication technology) has failed or continues to fail in its approach to news coverage, advocacy and social responsibilities, to reverse the current moral decline and other reprehensible political, economic and social occurrences in recent history. Even though I am known for harshly critiquing the media, for the better, I take great exception to some of the accusations leveled on the media in Sierra Leone.

First, the media is not this “magic bullet” socially created to solving social, economic and political shortcomings in Sierra Leone, and by extension, other countries around the world. Irrespective of its unique position as the “fourth estate” doused with the exceptional ability to structure socioeconomic and political issues, act as an advocate for social change, and galvanize community for empowerment, the media is still just a vehicle to channel concerns of the poor, needy, voiceless, and an evaluator of government policies; the media lacks power to construct policies, therefore can only do so much. The Sierra Leone society functions on several levels with diverse divisions of society addressing different issues, for example NGOs, principally, address critical social issues (children’s education and health, gender equality, hunger, poverty …), parliament makes the laws, the president executes the laws and makes policies, the court adjudicates and punishes law breakers, and the media acts as watchdog. We tend to forget this basic function of society and expect the media to be the problem solver in society, when according to the Committee to Protect Journalists and other human rights organizations, media freedom in Sierra Leone, in the last 10 years, is measured at best.

Second, the 1965 Public Order Act, a badly written legal tool, that has outlived its utility, given the time it was written and its intended purpose, and also, given the irresponsible manner of its applicability in the last 10 years (remember Paul Kamara, Harry Yansanneh, Sylvia Blyden and Phillip Neville…?) has made it extremely difficult for fair-minded and upstanding media professionals to perform their social and professional responsibilities. People may not like what a media professional voices or prints, but that does not warrant aggression directed at media personnel, even if it’s perceived libel, slander, privacy or other legal matters, that is why the legal system was setup, in the first place, to address criminal and civil grievances. The economic situation is even worse. The other day I read with absolute dismay the failure of organizations and government agencies to settle their advertising debts with news organizations. Is this fair? This is why “yellow journalism” and “brown envelop journalism” are rampant, not only in Sierra Leone, but across the world. There are good media professionals out there who want to do a good job, but the atmosphere is not encouraging to work in. There are clear blatant violations of the basic human rights in relation to freedom of expression, a topic I am seriously addressing in a book chapter, coming out in early 2009.

In sum, the above uncomplicated analysis has ventured to briefly recognize the concerns of the public regarding the social responsibilities of the media, but also offer an explanation of the functions of the media in society, which is tilted more toward advocacy and policy influence rather than formulating and implementing policies that would change people’s social situations. The newspaper and radio stations in Sierra Leone are like the New York Times, the Guardian and the BBC, whose partial responsibilities are to frame and influence policies that benefit the public. But until and unless the environment is made conducive for the media to operate, the status quo would be hard to invalidate. One quick note, it is better to be constructively criticized from within, devoid of political motive, than from outside. Because criticism from within is dangerous than that from outside, why? Those who criticized from within are au fait with the facts and the characteristics of the problems than those from outside who get their information from secondary sources. Media practitioners can make their profession better by self-reflection and by working with the other branches of government to influence policies that would be beneficial to the media, the rural poor and the country in general.

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